Luxury Fashion Brands Celebrating the Year of the Tiger

This new 2022 it’s definitely one that it’s about to remember, the Chinese community already knows, after receiving the which is the most anticipated news of the year; The Chinese New Lunar Year, which begins on February 1, has been declared the Year of the Tiger, without a doubt, we can say that it is a year that will make us much stronger than ever! Luxury brands are already know that and are ready to bring us the celebratory capsule collections. The Chinese zodiac sign represents qualities of courage, confidence, and power and we definitely can observe it on their designs.

Gucci, Balenciaga, Valentino, and Prada are among the luxury designer brands creating collections this new year.

Gucci

Gucci Tiger series is a reflection of creative director Alessandro Michele’s fascination with nature, according to the Italian house — We can find a large number of pieces around pastel palette inspired by traditional Chinese art and key elements of the natural habitat of our beloved tiger.

Prada

A strong and mighty species, the tiger is also in danger of extinction, so this year Prada has made a consciousness work by partnering with China Green Foundation's "Walking with Tigers and Leopards" program, which is devoted to helping preserve this majestic creature. Apart from that, the Italian brand has created a capsule collection with focusing on the conversion of their logo with a tiger face to embrace the power and majesty of this animal, keeping the essence of the brand we will find amazing designs focused on black, white and red tones.

Balenciaga

Featuring sneakers, t-shirts, fleeces, hoodies, and more, Balenciaga's Lunar New Year capsule is based on a bright orange and black color scheme. Pieces come with tiger patches or have the stripes fully printed on them.

Bottega Venetta

Bottega Venetta was also not short on initiating his campaign for the Chinese New Year. Let's forget about red and orange, the tangerine tone leads this new campaign from the Italian firm, as likely the looks al based on monochrome patterns. Part of their creative contribution has been the creation of a mural in the Shanhai pass (the beginning of the Chinese wall) where they drew happy new year in Chinese calligraphy, in addition the brand promised to make a donation for the maintenance and perseverance of said bridge!

Valentino

Valentino has decided to opt for the modernised tradition, this time the Italian house brings back the Valentino Tiger 1967 model as a tribute to the Chinese New Year. We will be able to enjoy mythical pieces of the house in orange and pink tones, a wonderful way to embrace the past with the current spirit!

Burberry

Burberry has undoubtedly amazed us with its feline spirit in this new capsule collection, the orange tones and the animal print referring to the tiger are well impregnated in much of the collection, we also see new editions of the Lola and Olympia bags exclusive to this collection. On the other hand, the insert of the TB monogram in a honey beige tone never seen before. This is undoubtedly a great opportunity to get a unique piece of the British brand, to finish we could not name the trench coats, which of course could not be missing as a symbol of the brand's heritage.

These are the contributions that our favourite luxury brands are going to reveal to us in this Chinese New Year, have you already chosen your favourite?

Do not hesitate to contact 247Trends to help you with product sourcing and gifting request, let’s make your Lunar New Year Shopping easier!