A Return to the Great Outdoors: Fendi Summer Vertigo Collection

I'm really excited about Fendi's new collection! It's not just making an effort, it's going all-out! This collection is perfect for our grand return to the outdoors. We've got bodywarmers, swimwear, board shorts, and more. Everything we need for a summer full of fun in the sun! Fendi's Vertigo collection is the ultimate symbol of the world reopening, and it's the most fashionable one, too. The bright colors and unique patterns outdo all the competition. They're calling it the "fish eye swirl," and it's a playful twist on the classic Fendi monogram. It's fun, flirty, and definitely reminds me of the water. Can't wait to wear it all!

This collection really struck a chord with me. It reminded me of family, not just my own but the concept of family as a whole. It's so many things all at once, and just like a family, it's made up of pieces that you would never imagine would fit together, but they do perfectly. The collection pays homage to everything that's important to Fendi across many different generations. You have the sparkly Baguette, which became famous thanks to 'Sex and the City', along with Peekaboo Minis and the logo-mania-loving 'FF' created by Karl Lagerfeld in 1965. The monogrammed camera that Fendi created in collaboration with Polaroid is also really fitting. Overall, this collection feels like one big family photo album. It's like looking through someone's special memories, which is fitting because Fendi is very much a family business.

The Vertigo collection is truly unique, with additions such as the polaroid camera, the bright yellow tent, and the gigantic Range Rover making it stand out even more. Fendi has outdone themselves once again, showcasing why they are the go-to choice for outfits to wear on any outdoor adventure. The collection is a perfect combination of travel, escapism, joy, and nostalgia all in one place. The display is truly eye-catching, making it easy to spot while browsing through Selfridges. You can find it on the ground floor in the accessory gallery and menswear section. I highly recommend a visit to see it all for yourself. Let's all look forward to making precious memories with these wonderful pieces.