The History of Selfridges: Tracing the Origins and Growth of a British Retail Icon

Selfridges is one of London's most iconic department stores, renowned for its luxury goods and unique shopping experience. But how did it all begin? The history of Selfridges dates back to 1909 when an American entrepreneur named Harry Gordon Selfridge arrived in London with a vision to revolutionize the retail industry.

Selfridge's first move was to secure a prime location for his new store, which he found on Oxford Street. He then set about creating a shopping experience like no other, one that would entice customers with its luxury goods and innovative displays. He employed a team of architects and designers to create a stunning building that would stand out on the crowded street.

Image by Lydia Corfield

When Selfridges opened its doors in 1909, it immediately became a sensation. Customers were amazed by the store's luxury and attention to detail, with its elegant displays and luxurious goods. Selfridge's philosophy was to create a shopping experience that was more than just a transaction but a journey of discovery and pleasure.

Over the years, Selfridges has continued to innovate and evolve, introducing new products and services to keep up with changing consumer demands. Today, it remains one of the most iconic and beloved department stores in London, with a reputation for quality, luxury, and innovation that endures to this day.

Image by Sagin

In conclusion, the history of Selfridges is a story of vision, innovation, and daring. From its humble beginnings as a small store on Oxford Street, it has grown into an iconic institution synonymous with luxury and style. Whether you're a Londoner or a visitor to the city, a trip to Selfridges is an essential part of any shopping experience.

If you're interested in a Luxury Shopping Excursion in London, we highly recommend checking out Twenty4SevenTrends. We specialise in creating Bespoke Shopping Itineraries that cater to your style and requirements. Plus, we have Expert Stylists on hand to offer valuable advice and recommendations. It's the perfect way to experience the best of London's luxury shopping scene.

The 10 Most Instagrammable Places in London

London is an incredibly photogenic and a very Instagrammable city. There is an infinite number of floral covered cafés, colourful restaurants, and rustic and authentic streets. You’ll be sure to turn a corner and be able to capture that pic. It’s no wonder why the bloggers, influencers and basically anyone with an Instagram feed can look like a superstar. 

Many of these shops adapt their décor for the seasons making them ever-changing and stunning that attracts anyone and everyone.

Peggy Porschen 

The Peggy Porschen café is notoriously known for their pink exteriors and floral decorations that shot to fame due to social media. With such a unique layout and vibe, expect to wait in line to eat or take your photo. This place is definitely a great place to have brunch, a coffee or a cake, but it’s even better when you’ve captured your photo to go along with it.

Coppa Club

Coppa Club is that place to eat, drink, and unwind after a long week. With igloos right on the River Thames, offering views of the Shard and Tower Bridge. The igloos seat around 10 people, making it a great date night with your friends or family. It truly is a beautiful place in the day and at night, so be sure to book in advance to get a spot because it’s hands down one of London’s hotspots. 

Neal’s Yard

Neal’s Yard is one of London’s hidden gems that many people are actually not aware about. You’ll pass cobblestone streets to get there, reminiscent of Harry Potter, and then you’ll find colourfully painted houses and small restaurants. This place gets packed quickly with tourists and locals, so I’d advise to gear down there early. I guess grab your pic and go!

Portobello Road

If you haven’t seen Notting Hill’s colourful houses on an Instagram feed then you don’t know London. Portobello Road is the road where you will find these beautiful shades of pink, teal, light blue houses on the main road. It’s not just Balamory that has colourful houses. Notting Hill is truly an iconic place, not only for their carnival but they’re beautiful homes. 

Keep in mind that these are people's homes so be as respectful as possible, and please don’t disturb their peace just for some clout..

Sky Garden

High up above London, sits the building known as the Walkie Talkie due to its unique shape. The skyscraper features a top-floor restaurant, tropical garden and sweeping views of the entire city. Here you can experience London from a spectacular viewpoint and capture the most insane pictures. Access to the Sky Garden is free of charge but spaces are limited so be quick!

Sketch

Sketch in Mayfair is London’s destination for food, drinks, music, and art. For many years Sketch was famous for its iconic pink interiors, with the pastel walls and its artwork. However, the place has since received a makeover, and now the space is lavished in golden, sunny hues.

This place is the definition of an Instagrammable hotspot. You won’t lack in having the most radiant of vibes for your pictures to post on Instagram feed. 

The Shard

The Shard is now the tallest building in the United Kingdom, houses London’s Shangri-La, bars, and observation deck. Grab a drink and watch the sun set in the distance. Don’t forget to capture these memories for your feed. 

Tate Modern

One of the most photogenic museums in London, displaying modern and contemporary art. See work by Picasso, Rothko, Dali and Matisse for free and check the latest installation of the Turbine Hall. Create brilliant TikToks and take the most artistic pictures. 

Covent Garden

Covent Garden has always been photogenic and edgy but, in recent years they’ve added lots of Instagrammable props such as a wheelbarrow filled with flowers for your use. Surrounded by shops and food spots, you’re certainly chanced with capturing beautiful images.

The nearby area around Neal Street and Seven Dials also has pretty Instagrammable streets. You’re spoilt for choice! 

Tower Bridge

Tower Bridge is one of the most Instagrammable places in London, as one of the most iconic spots in the country. You can walk along the promenade and capture a picture there or from both the north and south side of the Thames river. 

Head to Butler’s Wharf Pier for a hidden and less crowded walkway with better views of the bridge. 

There’s a lot of beauty that we’ve showcased here, but rest assured knowing there’s much more than all this to unpack in London. If you want help organising a trip to London, and fancy visiting places a bit different to what you’ve seen here today, then please do not hesitate to get in touch. We are here to help 24/7.

Edited by Thomas Bracken

New Accessories for the Season

Summer is here, and with it comes all the latest styles bags, in all their different shapes and sizes. We have assembled all of our new favourites to showcase them to you in the hopes that you become inspired for all the popping summer fits in the coming months.

Take a look at all the latest accessories that have surfaced recently, that will surely complete any outfit you have in mind.

If you like any of the accessories you see and want help to procure them, or even help getting your hands on other accessories not showcased here, we can help. Contact us via your personal shopper or directly via email, and we will take the stress away and make sure we get the item whether it is rare or not. We are here to help 24/7.

Exploring the Wonders of Louis Vuitton SS23: Virgil Abloh's Yellow Brick Road of Imagination

The fashion world was mesmerized by the late Virgil Abloh's imaginative designs during the Paris Fashion Week runway show. It was a perfect blend of classic Abloh tropes and house signatures, with a reinterpretation of classics. The show was graced by famous faces, including Kendrick Lamar, who performed live with the FAMU Marching band. With the unfortunate passing of Virgil Abloh in November 2021, many wondered what would happen to Louis Vuitton. The Fall/Winter 2022 collection brought the late designer's dreams to life in a performance-led runway. Now, all eyes are on the Spring/Summer 2023 collection to see what the future holds for the iconic fashion house.

Louis Vuitton really outdid themselves at Paris Fashion Week this year. The opening was so cinematic and powerful, with a piece called "Strange Math" that explored the connection between imagination and reality. One part that stood out was the Florida A&M University marching band, who were all dressed in black, performing in an alternate reality version of Paris. It was amazing to watch. And then, just like that, they were transported into the live show at the Cour Carrée of the Louvre. It was all so breathtaking and unforgettable.

Louis Vuitton SS23 was an incredible show! The Marching 100 gave an outstanding performance in their FAMU uniform, and even wore some custom Louis Vuitton gear. As the models hit the runway, an orchestral opening of Kendrick Lamar's tracks filled the room, paying tribute to the late designer. Lamar even included a chant of "Virgil" in his performance, alongside his own hits like "N95". Overall, it was an unforgettable experience!

I recently attended a fashion show where I was blown away by some of the stunning designs. One of my favorites was a soft lilac suit that opened the show. The suit had darted collars, wide shoulders, and slim sleeves, while the exaggerated lapels and floral buttons added a unique touch. The matching trousers, clean white shirt, and chrome, mirrored, and white 3D LV logo briefcase completed the look perfectly. Following this delightful lilac suit was another standout piece - a brushed mohair coat. This beautiful and simple white overcoat was delicately adorned with purple flowers, making it an instant eye-catcher.

I was browsing through the SS23 collection and noticed an impressive selection of varsity garments. One jacket in particular caught my attention: a vibrant orange leather jacket adorned with playful puzzle shapes. It was a unique and eye-catching piece. I also saw models sporting Louis Vuitton sound systems either strapped to their backs or protruding from their shoulders. It was a clever nod to Abloh's love for music and architectural design. Overall, it was an impressive collection.

Louis Vuitton SS23 showcased a remarkable playground of fashion. It was an event that celebrated the genius of Virgil Abloh and the Menswear Design team. The show was a beautiful tribute to Abloh's incredible vision and his impact on the fashion industry. From the opening matching band to the final moments, the runway was a testament to his artistic genius. Abloh's legacy will continue to inspire and influence the fashion world for many years to come.

We are dedicated to keeping you informed with the latest news as soon as it happens. If there's anything you need help with, we are more than happy to assist you in any way we can. Whether you're looking for the latest fashion trends or want to plan a luxurious vacation in London, we've got you covered. Don't hesitate to reach out to us anytime, day or night. We're always here to lend a helping hand and look forward to hearing from you soon.

The Nike x Jacquemus Autumn 2022 Collection Is Here!

The world stops for Jacquemus, as the latest fashion collaboration with Nike officially launches!

After a show in Hawaii with mostly local guests, Simon Porte Jacquemus, and his guests landed in the salt mountains of Camargue park in the South of France for his fall 2022 collection titled ’Le Papier’. The show was packed with international buyers, press, stylists, models, and of course, celebrities. The location appeared in a manner that was truly otherworldly, emulating a moon-like world: clear water, icy salt, lilac sky. These gauzy far-off spaces creating an alternative perspective on reality is what Jacquemus truly carved for his show. 

Jacquemus had carved out a runway that wound down a hillside. His models descended from the top of the mount with their trains whipping in the wind. The tulle veils blew in the wind looking like extras in Dune. According to Jacquemus, “(I) started working on the collection with the obsession to restart from nothing, like a white page”. The first things that came from his new perspective for his collection were the ideas of comfort and couture; “every couture” he elaborated.

That white page of brand new fresh ideas filled the runway quickly, displaying 61 looks in total. Shearling coats, puffer vests, and cargo pants that were loosened up for a more serene and spirited shape to help display his new Humana sneaker in collaboration with Nike. For women, his simplest ideas are the best, like a white tulle midis dress with a piece of burlap-covered canvas tied around its front for a pure, maidenly look. 

There was truly something for everyone.

It’s been a busy summer for fashion collaborations, and Jacquemus has been no exception. There was no way he was going to be one to miss out. Nike x Jacquemus is a 15-piece collection that mixes elevated silhouettes with athletic and everyday staples in versatile neutral tones.

“We designed women’s athletic wear with sensuous details and neutral colours, along with my own interpretation of the Humara, my favourite Nike shoe,” - Jacquemus

The French brand wanted to make sure that the collection was ”accessible for all bodies, and to be a natural blend of Jacquemus style and Nike performance”.  In the words of Jacquemus himself, “I want to be the name of my generation”, and he is surely a contender to be exactly that. 

Like what you see? Fancy getting your hands on some of the items? If you need assistance, we are more than happy to lend a helping hand, no matter the request. From finding you the perfect new wardrobe, to the holiday of your dreams, and everything in between. Let us relieve you of that stress so you can sit back and relax. Please do not hesitate to get in touch. We are here to help 24/7.

Edited by Thomas Bracken

The Central Saint Martins 2022 Grads Breaking Boundaries

Central Saint Martins 2022 had a double-decker runway, 115 student collections, and even Madonna in the front row. The Central Saint Martins fashion class of 2022 was a fiercely uplifting myriad of mobile sculptures, vibrant colours, and outward Gen Z thinking.

The wide variations of 3D shapes kept coming: huge hoods and horizontal four-foot wide head-dresses, kites, spiralling cages, cylinders, panniers, hoops, and wadded, padded and pointy structures made out of everything from crochet to bioplastic. Is it a generational revolution against two years of being imprisoned at home that has forced the students' creativity to experiment with techniques to express their very own fantasies?

Together they sent fashion’s normalcy of ‘oversize’ wear into a completely different dimension.

A look by first runner-up Emil Dernbach, BA Fashion Womenswear

Diana Sträng , BA Fashion Design with Marketing, picked up the second runner-up prize for her trio of looks

The three winners of the L’Oréal Professional Young Talent Award certainly reflected that originality. Winners: Emil Dernbach with his sleek sculptural silver metal dress, Diana Sträng, and Alice Morrell-Evans with their use of knitwear, crochet, textiles and drapery. If you’re searching for a place where boundaries are always pushed to their limits and creativity is expressed to its depth, be assured that Central Saint Martins is the right place for you. 

There’s certainly more than meets the eye to many of the looks that appeared on the runway. Mata Durikovic made a pastel-coloured collection that included a sparkle-trimmed plastic mac, made out of bioplastic. Durikovic wanted to make garments that were “cookable at home, also edible and degradable in your garden!”.

Mata Durikovic grew a bio-plastic ‘leather’ herself

Paulo Guarino wanted to capture his “Sicilian heritage through the queer lenses [that he] developed in London”. He smothered his group of models in other-worldly textural paints and plaster in which they then exuded a cloud of powder at the end of the runway. Guarino’s aimed to make his people look like crumbling sculptures in an abandoned Sicily, and succeeded.

Paulo Guarino’s model at the end of the runway exuding a cloud of powder

This cohort of students pulled off a transformative unique vision of promise for the future. They subverted the norm and created a new view of the world through their very own lenses. After almost an hour of watching this spectacle of fashion, the audience still lingered and congratulated the CSM teachers and students. It is safe to say the class of 2022 triumphed, with many great and refreshing minds entering the fashion world. We can’t wait to see what the future holds for this new batch of designers. 

Madonna and FKA twigs in the front row

The designing world of fashion is both vast and grand, with so many different corners that vary in both tastes and desires. We follow all fashion with a passion, and if there is anything you wish to enquire about, please do not hesitate to contact us directly. We are here to help 24/7.

Edited by Thomas Bracken

Jaquemus X Nike - The Most Anticipated Collaboration

In the past few months we have observed various collaborations from most of the top houses of the moment. Gucci has been very busy from launching a new drop with The North Face, collaborating with Balenciaga, and even leaving us dead with a campaign with Adidas. And lest we forget Fendi and Versace making Fendace. Without a doubt, this has been the year of collaborations. We love it when such prestigious and magnificent brands unite their art to create something new.

Although we love each of the previous ones, there was one that left us speechless. The announcement of the next collaboration between the French brand Jaquemus and household favourite brand Nike.

This collaboration was announced through the social networks of both parties on May 16, and since then they have not stopped talking about them.

The collection has been inspired by various elements, the sensuality of women and the nature of the earth are some of them. In Simon Porte's designs we can see earth and nude colours. Such colours that we have seen in previous Jaquemus collections, but that we want to see how they fit in with the overall spirit of Nike.

The most desired piece has been without a doubt the sneakers. Even before they revealed the model, people were already wanting the trainers. That is unconditional love! But who are we kidding? We love each of Simon's models, and this collection is going to shine like all of them.

The shoes are inspired by a past Nike model; the Humara model launched in 1998. This time in beige and brown colours.

The collection will be available on June 27, but everyone is already preparing to start the summer with this new collection. Don't stay behind, because it’s one of the hottest items in the game!

Remember that your personal shopper is there to assist you, all you need do is contact them. Alternatively, you can contact us directly for our services. It’s easy, and stress free! We are here to help 24/7.

Edited by Thomas Bracken

Prada Becomes the Latest Fashion Brand to Launch NFTs

Luxury fashion brand Prada is launching NFT's, available for free to those who purchase items from its Time Capsule initiative.

The NFT will be part of the brands ongoing Time Capsule initiative which was originally launched in December 2019. It drops limited edition physical products on Prada's e-commerce site on the first Friday of every month.

Prada dropped shirts on their website that comes with a free NFT that is designed like a pill capsule and backed up on the Ethereum blockchain. There will be 100 shirts and NFTs in total.

The new clothing range has been designed by artist Cassius Hirst. You can grab either a black or white button-down unisex shirt. These gender-neutral shirts, featuring Hirst's signature mask and brain scan designs, will be paired with NFTs of a GIF that shows a black or white time capsule. These NFTs will feature a unique serial number corresponding with the physical item.

Loyalty and rewards are a key part to Prada's NFT strategy. Anyone that has purchased previous or recent NFT's will also be gifted exclusive benefits and experiences. These exact rewards are yet to be revealed on the brand's new community server “Prada Crypted” and their website.

“There is a synergy between the Prada Time Capsule and the scarcity and desirability of NFTs” Prada said in a statement.

As it seems NFTs are the new phenomenon that luxury brands are getting their hands on. “Many people in luxury made the mistake in the past thinking that it was not so relevant Like social media, I don’t think that NFTs are good or bad, but they are a digital tool and it depends on how you use them,” Lorenzo Bertelli, previously told Vogue Business.

In recent years, the community of luxury brands to dabble into NFTs has been growing exponentially. Whether you like the growing trend in NFTs or not, they seem to be here to stay regardless. They may even be a worthy investment for the future. We expect Prada’s new collection will sell out fast so act quickly, or you may miss out forever.

We strive to help where we can, and if you need our help we will certainly do our best. Contact us directly via email or through your personal shopper with any enquiries you may have. We look forward to hearing from you. We are here to help 24/7.

Edited by Thomas Bracken

A-Listers Make Stylish Entrances to Elite Racing Event

The Monaco Grand Prix in Monte Carlo saw a great number of a-list celebrity guests. Ranging from the likes of Heidi Klum, Naomi Campbell, to Kit Harrington and other celebrities. They all brought out their most fashionable ensembles. The A-listers made their stylish arrival to the racing event, sporting some of their best pieces. 

German Supermodel Heidi Klum showcased her bold sense of style in a colourful print jumpsuit. The TV host looked effortlessly beautiful in a pair of oversized sunglasses and cap. The pair looked wonderful together, donning big smiles as well as wonderful outfits.

Meanwhile, Naomi went braless in a chic grey maxi dress with mesh panels displaying her toned legs and Nike dunks. Nobody does it quite like Naomi does, and we wouldn’t have it any other way!

Kit Harrington went for a more simple approach, wearing a white t-shirt and stylish striped trousers. Very casual and relaxed! We say a very old and true saying, if it’s not broken then don’t fix it! Kit wears the kit wear. It’s simple, but effective.

Lewis Hamilton put on another stylish display as he wore a beige baggy shirt encrusted in tiny diamonds by Valentino, with coordinating beige trousers. Lewis also donned a pair of tinted sunglasses while his hair was braided and tied back into a manbun. Hamilton is known for his unique sense of fashion almost as well as his career choices. Much like with racing, his fashion sense lives the fast life too. He donned many outfits, but this is our personal favourite.

Bridgerton star Simone Ashley and Euphoria star Jacob Eldridge dressed to impress as they arrived at the star studded event. The Bridgerton star wowed in a plunging blue top and matching bandana. Meanwhile, Jacob sported a retro beige Gulf jacket, white t-shirt and beige trousers. Casual fashion has never looked so good!

Also in attendance at the Grand Prix was model, and socialite Charlotte Casiraghi. Charlotte wore a Chanel light grey sleeveless mini dress with a pair of red-framed sunglasses. Stunning I think we can all agree.

Making an impression is one thing, however looking stylish and fabulous whilst doing it is what these A-listers are doing well at. Everyone in attendance managed to to wow the crowd in their own unique ways with their individual styles.

For more celebrity news stay posted for all the latest fashion news. If you like the looks of any outfits that the A-listers were donning, do not hesitate to contact us via your personal shopper or email us directly. We will do our best ton find the outfits, rare or not, so that you can relax. We are here to help 24/7.

Edited by Thomas Bracken

Discover the Latest Collaboration Collection from Adidas and Gucci: Your Ultimate Style Statement

June 7th was a day to remember for fashion enthusiasts all over the world. The highly anticipated collaboration collection between Gucci and Adidas was finally released, and it was met with pure joy from both brands' loyal customers. The collection features a wonderful blend of retro sportswear items that will take you back to the old-school adidas style. Whether you were a fan of it back in the day or just a lover of vintage clothing, this collection is sure to make you long for the iconic statement pieces of the 70s.

It's no surprise that GenZ is already all over the athletics collection. The matching jackets and shorts are a must-have, and the Adidas Gazelle with Gucci colours is a total standout. Pair that with the Gucci T-shirt featuring the old school Adidas logo and a bright colour pop baseball cap, and your Instagram feed will be next level. This collection, which debuted in Milan last February, is the result of a collaboration between two iconic brands. Alessandro Michele, a longtime Adidas fan, wanted to bring together the classic Gucci patterns and Adidas symbols for a luxurious and nostalgic collection.

If you're interested in any of the items from the iconic collaboration collection, don't hesitate to contact us directly or through your personal shopper. These collaborations have a history of selling out quickly, so let us help you out before it's too late! Our support team is available 24/7 and we're more than happy to assist you in any way we can.

Kourtney Kardashian Weds Travis Barker in Corseted Dolce & Gabbana Dress

Have you heard the news? Kourtney Kardashian and Travis Barker have finally tied the knot in Portofino, Italy! It's been all over the internet, with plenty of style posts documenting Kourtney and her family's couture-filled trip to Italy. The bride looked absolutely stunning in her custom Dolce & Gabbana Alta Moda lace and satin corset mini dress. It was inspired by 1960s Italian lingerie and featured a sweeping long tulle veil. The headpiece was hand embroidered with flowers inspired by the Mediterranean gardens, as well as the likeness of the Virgin Mary. Barker's tattoo with the text "Family, Loyalty, Respect" was also incorporated into the design. Kourtney finished off her elegant look with a pair of tulle gloves and lace pumps. Barker wasn't too shabby either, wearing a black double-breasted jacket with peaked lapels and classic trousers with pressed crease and side-band, both in superfine Italian black wool with tuxedo detail in black silk satin. It was a wedding designed to perfection! 

The wedding was absolutely breathtaking! It took place on the stunning estate of Domenico Dolce and Stefano Gabbana in Villa Olivetta. With the picturesque castellated tower, luxurious décor, sweeping coastal views, and clear blue skies, it truly was the epitome of an Italian romantic dream come true. The wedding itself was adorned with grand themes and decorations, exuding that sense of a fairy tale wedding in style.

One of the most fascinating aspects of the wedding was Kourtney's custom Dolce & Gabbana wedding dress, which was filled with hidden meaningful details for those who paid close attention. The beautiful embroidery on the back of the dress was done with the ‘cross stitch’ technique, and served as a loving tribute to her husband Travis’ tattoo on his scalp, which symbolizes alliance, respect, and devotion. It was the perfect symbol of love, respect, alliance, and devotion for a special loved one to cherish for years to come.

Oh my goodness, have you seen Kourtney Kardashian's most recent wedding photos? They are absolutely stunning! I can't believe how beautiful the ceremony was, with her siblings, children, and other family members all in attendance. The altar was a gorgeous red color and had a grand gold scaffolding, as well as multiple candles. It was such a romantic setting for Kourtney and her new spouse, who were getting married for the third time. I also loved the video she shared of them hugging and swaying to Andrea Bocelli's 'Can't Help Falling in Love'. It was just so sweet and heartfelt.

But let's talk about Kourtney's outfits for a second. She truly embraced the La Dolce Vita style while in Italy and looked absolutely stunning. In one photo, she's wearing a black mini dress with imagery of the Virgin Mary on the bodice, complete with a gothic black veil. And later, she switched into a sheer, red floor-length gown from Dolce & Gabbana's spring/summer 1998 collection. She looked like a true Italian goddess!

It's true that not everyone would choose to get married in lingerie or extravagant gothic lace, but what Kim Kardashian has shown us is that wedding fashion is all about personal style and breaking the rules. We wish the newlyweds all the best as they embark on their journey together. Congratulations Kravis!

For all the latest fashion news and updates on the Kardashian clan, be sure to check out our website regularly. And if you need any assistance with anything from finding rare fashion items to booking your dream trip to London, don't hesitate to reach out to us via Personal Shopper or email. We're always here to help, 24/7!

Fendace: The Ultimate Fashion Collaboration for Trendsetters

Wow! The day we've all been waiting for has finally arrived! The highly anticipated 'Fendace' has finally hit stores and we couldn't be more excited! For those of you who may not be familiar with it, Fendace is a designer label that combines Versace and Fendi. However, it's not just a simple collaboration, but more of a fascinating 'swap' in the name of fashion. The collection mixes and merges the Versace medusa emblem, Fendi Baguette bag, Fendi LBDs, and Versace baroque prints to create a unique luxury brand. The range is now available online and in pop-ups across the world in NY, LA, Dubai, London, and Tokyo. If you're still not convinced, check out a selection of our favorite items below!

Summer Lovin' Fits that will Brighten Up Your Luxury Wear

Summer is heating up! Well, just about. Needless to say, stylish and effortless single-item outfits are more essential than ever, and we’ve handpicked the best summer outfits to wear from now.

We’re most excited about the spring/summer 22’ fits that have graced the runway this season. It’s about time you strut your stuff on the streets this summer and showcase your luxury pieces.

Jacquemus LA ROBE LIMAO

The Limao dress is a perfect representation of the Jacquemus’ most recent collection. The mini-length silhouette displays a halter neckline inspired by bikini tops, while the panels to the waist creates an illusion of two separate pieces. Contemporary and timeless all at once. This lightweight number is perfect for the warmer months.

If we were you, we would style this number with mules and a top-handle bag. The perfect and fun summer number!

Alejandra Alonso Rojas OMBRÉ CROCHET FRINGE GOWN

This fringe gown is crocheted with luxurious silk, this eye-catching column gown brightens with an ombré design finished with a boho fringe trim.

A lightweight and see-through frock that will accentuate your curves. Complete this look with the Christian Louboutin O Marylin Leather Sandals.

Nensi Dojaka CUTOUT RUCHED MINI DRESS

Body-hugging minidresses with intricate cutouts and dainty straps have become Nensi Dojaka's signature, highlighted with  a fun and subversive design language. This exclusive style is made from jersey and features an asymmetric neckline with ruched cutouts.

If you’re looking for a subtly sexy, summer dress, consider this one. With these vibrant solid colours, you’ll have no problem dressing this  outfit up with heels and a clutch for hot summer nights or with flat sandals and a sun hat for the warm summer days. 

Staud ENZO LINEN TUNIC DRESS

Staud’s beige Enzo tunic dress is made from breathable linen to a relaxed fit with side hem slits and contrasting white edges.

A tunic will be sure to keep you cool on your commutes in the summer. Summertime shirt dresses are the best way to keep things casual whilst remaining elegant.

Pair this tunic dress with the Neous Cher leather flatform sandals, Charlotte Chesnais Daisy 18kt gold-vermeil & sterling-silver ring and Staud Cabana panelled bucket bag.

Yaitte EXCLUSIVE PALMA STRIPED COTTON SHIRT & SHORTS

The 'Palma' shirt has a boxy, slightly oversized cut made from crisp cotton poplin. Whilst the 'Palma' shorts have a boxer-like cut made from crisp cotton poplin. 

Designer Danielle Jade Windsor designs wardrobe classics with the utmost consideration for every last detail. You can never go wrong with a matching set for the summer. Add some colour with an interesting bag and some accessories to heighten the look.

Louisa Ballou AURA FLORAL-PRINT COTTON-BLEND KAFTAN

Louisa Ballou’s pink cotton-silk blend Aura kaftan is enlivened with psychedelic flowers informed by the founder’s coastal upbringing in Charleston, South Carolina.

Beach bound? Consider a psychedelic-print kaftans the entry to your summer vacation. The groovy and eccentric blends will give you an ultimate summer feels. 

Tove CERES PLEATED ORGANIC COTTON MIDI DRESS

The Ceres dress is crafted out of organic cotton and showcases pleats and a midi hem. Every Tove collection is thoughtfully made to last through seasons and styles. This classic dress was designed for the modern woman, revealing one's feminine silhouette.  Style it with platform sandals for an easy, elegant look.

A simple white dress may not seem like much, but the perfect one can cure all summer style problems. They allow for endless accessorising options and never go out of fashion. 

Versace BAROCCO GODDESS SILK MINISKIRT

A lavish baroque print is something of a calling card for Versace. Gently pleated, the Barocco Goddess skirt has a high-rise waist, side button fastening, and is made from silk.

Be sure to illuminate the room in this Versace mini skirt. The supermodels of the 90’s would've been proud to wear a mini like this, with well over half of the thigh exposed beneath the brief slip of fabric. Let your legs be the statement in this Versace miniskirt.

Oséree SEQUIN HIGH-RISE WIDE-LEG PANTS

These wide-leg pants from Oséree are ideal for slipping over the label's bikinis. The pool to party style is fully embellished with pink sequins and has a flattering high-rise.

This is an undeniably elegant piece tailored for the luxurious woman. Perhaps a piece best-suited to those that are bold and daring  looking to have fun with fashion. Pair these pants with a crop top, vest or bralette.

When it comes to summer style, less is more. French theorist Roland Barthes once concluded “Is not the most erotic portion of the body where the garment gapes?”. Barthes would be astounded by the amount of flesh on show, but you would surely feel your most illustrious. Short, sheer and sexy is ready to take its place this summer. 

Written by Amani Banemeck

Edited by Thomas Bracken.

10 Of The Most Luxurious Fragrances For Women

With so many gorgeous options to choose from, it can definitely be a challenge to settle on just one to call your new signature scent. Fortunately, we've done the hard work for you and curated a list of our top 10 luxurious fragrances. From sweet and floral to warm and spicy, these scents are sure to captivate your senses and leave a lasting impression wherever you go. So get ready to meet your new signature scent and enjoy the confidence and allure that comes with it.

BYREDO

Byredo's Oud Immortel eau de parfum is a sophisticated woody fragrance where patchouli and papyrus are blended to bring smokiness.

£122

 

PENHALUGON’S

An intoxicating, mysterious fragrance: vigorous grapefruit, Levantine spice and rose tangle in the moonlight. A deep, seductive and captivating fragrance. 

£178

 

KILIAN

The uninhibited Good girl gone Bad by KILIAN finds herself in a luscious floral whirlwind in the garden of good and evil. - he apricot-tinged osmanthus absolute, orange blossom and rose of May.

£185

 

PARFUMS DE MARLY

With a vibrant composition, Darcy is a festive encounter that is captivating and vivacious. This compelling eau de parfum opens with a sunny, sweet aroma of bergamot, orange and citrus.

£195

 

LOUIS

VUITTON

A whisper of petals opens up new horizons. Buffeted by the wind, this singular flower seems to breathe. Sleek and stately thanks to iris and cedar, this perfume takes on glazed accents as it comes into contact with pepper.

£200

 

DIOR

Oud Ispahan is an intense fragrance that cannot be forgotten. It is an uncompromising fragrance that highlights its woody force with the spicy, decisive character of Damascus Rose.

£220

 

XERJOFF

The creative vision at the helm of Italian perfumery Xerjoff. A smouldering mix of smoked cedar and complex patchouli create a dark and resinous blend that's softened with vanilla, tobacco and musk.

£265

 

MAISON FRANCIS

Luminous and sophisticated, Baccarat Rouge 540 lays on the skin like an amber floral and woody breeze. A poetic alchemy composed by Francis Kurkdjian.

£320

 

TOM FORD

Lost Cherry is a full-bodied journey into the once-forbidden; a contrasting scent that reveals a tempting candy-like gleam on the outside and a luscious flesh on the inside.

£344

 

CLIVE CHRISTIAN

The private collection C perfumes, A fruity green top note of Apple, Pear and aromatic Chamomile is given a fresh twist with crushed green grass and touches of fresh dew.

£445

Countdown to Christmas in Style: Top Luxury Advent Calendars for 2021

Can you believe it? It may still be early, but Christmas beauty advent calendars are about to hit the market soon. There's something magical about the countdown to Christmas, and beauty advent calendars make it all the more special. No more counting down with just chocolate! These calendars come loaded with high-end products, making it the best way to discover new favorites and cult classics without having to invest in full-size products. At Twenty4SevenTrends, we're just as pumped as you are, and we've curated a list of our top 10 luxury advent calendars that you shouldn't miss out on this winter.

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Space NK

Worth over £740 includes 30 feel-good surprises inside the white and gold festive designed calendar.

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Fortnum & Mason

Jam-packed with cult beauty favourites from our iconic beauty hall – and altogether worth over £750.

 
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Balmain

The City of Lights advent calendar from Balmain. Expect haircare heroes like the Moisturizing Styling Cream and Argan Elixir.

 
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Emilio Pucci x Acqua di Parma

Acqua di Parma's Holiday Collection shines bright in the iconic style of Emilio Pucci … collaboration with Save the Children.

 
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Giorgio Armani

Armani Beauty has a festive red and gold calendar with 24 days of makeup and, skincare and fragrance.

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Dr. Barbara Sturm

This Advent Calendar is a brilliant way to experience the reach of Barbara Sturm products. It features 24 treatments in full, deluxe, and sachet sizes.

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Jo Malone

The Jo Malone London Advent Calendar returns with a gleaming selection of scents and exclusive products.

 
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Net-a-Porter

The NET-A-PORTER beauty Advent calendar is everything you could covet to see you through the festive season looking and feeling incredible.

 
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Harrods

Priced at £250 and worth an unbelievable £1,166, it opens like a fairytale book to reveal a glimmering gold leaf design filled with skincare, haircare, and make-up treasures.

 
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Dior

Discover a new Dior surprise to fill each day in December until Christmas with magic and wonder. Including fragrance, makeup & skincare

 

Just wanted to give you a quick heads up - if you're planning on getting one of those highly sought-after calendars, make sure you're prepared! They tend to sell out incredibly quickly, so keep your eyes peeled and act fast. Trust me, you don't want to miss out on it!

Stay Ahead of the Game with These Must-Have Men's Fashion Trends for Fall/Winter 2021

It's been quite a year, especially for the fashion industry with the pandemic and lockdowns worldwide. Designers had to think outside the box to showcase their collections. Last season we saw both physical and online shows for Spring/Summer. This Fall/Winter, designers have truly pushed the boundaries, reimagining and reinterpreting the basics. Let's take a closer look at the top names in Men's fashion for Fall/Winter 2021.

Tailoring with a Twist - 

This upcoming Fall/Winter season, we can expect to see a refreshing take on classic tailoring. After the relaxed tailoring trend of Spring/Summer, designers like Dolce & Gabbana and Prada are introducing upgraded tailoring with a modern twist. Oversized blazers with zips and experimentation with fabrics and materials are just a few examples of this exciting trend. I can't wait to see what other innovations designers have in store for us!

Dolce & Gabbana

Dolce & Gabbana

XXL Pants - 

I've noticed that wide leg pants have been a trend for a few seasons now. However, this time around they seem to be even more exaggerated and oversized. It's almost as if the designers are taking it to a whole new level. I've seen some fashion houses, like Dries Van Noten and Rick Owen, showcase these XXL pants in mostly neutral colors. It'll be interesting to see how this trend develops in the future.

Dries Van Noten

Dries Van Noten

Safari Sandy Tones - 

I am loving the beige to caramel trend this season! After a Spring/Summer full of bold colors, it's refreshing to see these soft and sandy tones take center stage. Zegna and Fendi killed it on the runway with their full sandy monochromatic looks. What I love most about this trend is how easy it is to incorporate into your wardrobe. Each piece is effortlessly stylish and versatile.

Fendi

Fendi

Leather Obsessed - 

I love the timeless and classic look of leather, and it's great to hear that it's making a comeback this season. Casablanca's double-breasted leather coat sounds like a stunning piece, and I can imagine it turning heads wherever it's worn. It's always exciting to see new trends emerge and I can't wait to see how people incorporate leather into their outfits this season. 

Casablanca

Casablanca

Pyjama Day - 

I totally agree that pyjamas and loungewear have become a go-to for many during the pandemic. It's great to see that designers are now incorporating these comfy clothes into everyday looks. I've heard that Tom Ford has done an amazing job of making pyjamas stylish, which is a game-changer for those of us who want to be comfortable and fashionable at the same time. It's nice to know that we don't have to ditch our comfies just yet!

Tom Ford

Tom Ford


Mini Bags -

I totally agree with you! Big bags and luggage can be a hassle to carry around, especially when you're constantly on the go. The mini bag is the perfect solution! I love the fact that we only need to carry what's necessary, and Etro's mini bags are not only practical but stylish as well. Whether you choose to hold it or hang it around your body, these bags are efficient and versatile. I'm definitely going to invest in one!

Etro

Etro

Y2K Fashion Finds: How Gen Z is Reviving Thrifting with Retro Style

As a millennial, I thought I adapted to change quickly. I thought we were the trendy generation but I guess times have changed and the new kids on the block are taking over! Gen Z is making waves in the world of fashion and there is no way to ignore them. This is most evident on TikTok, where Gen Z users are taking a stand when it comes to style. Of course, there are some Gen Z-approved trends that I've now fully embraced. It's refreshing to see how innovative and creative they are with their style choices. It's not just about following the latest trends for them, it's about expressing their individuality and pushing boundaries. I've noticed that they're not afraid to mix and match different patterns and colors, and they're not limited by gender norms either. It's inspiring to see how confident they are in their choices and how they're not afraid to stand out from the crowd. I'm excited to see what else Gen Z has in store when it comes to fashion, and I'm definitely taking notes. Who knows, maybe I'll even be able to keep up with them one day!

Y2K 

As I start thinking ahead to my summer wardrobe, I can't help but notice that Y2K trends are making a comeback. The style of the 2000s is back and it's impossible to ignore! I'm talking hot pink everything, bedazzled logos, teeny-tiny bags, denim on denim, and of course, Juicy Couture. It's like I'm reliving my childhood all over again.

Baby Tees

Teeny tiny tees are usually cropped above the belly button…

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Baguette Bags

The iconic baguette bag is a true symbol of the Y2K aesthetic… thanks to Carrie Bradshaw.

Pleated Skirts

The pleated skirt is a cult classic from the 2000s.

Bella Hadid, Kylie Jenner, and Dua Lipa are some of the fans of the Y2K style that is dominating the season.

Maximalist 

Welcome to the Summer of Maximalist Prints! It seems that more is definitely more in this age of isolation and digital connection. Before the pandemic, fashion was all about less being more. But now, we're seeing a return to bold colors, textures, and silhouettes flooding our social media feeds. Maximalist dressing has always been a part of the fashion world, but it's definitely having a moment right now. Are you excited to embrace the trend?

Psychedelic Swirls

Psychedelic print, help to evolve last summer’s tie-dye obsession.

Retro Florals

Floral prints used in the collections are reminiscent of ‘60s textiles.

Checking In

Social Media stars have already given their stamp of approval on bold graphic print trends.

Vintage Clothing


It's fascinating to see how younger consumers are becoming more conscious about social and environmental causes. They are looking for ways to reduce their reliance on fast fashion and embrace sustainable buying habits. Vintage clothing is definitely a trend that has taken the world by storm, especially with the rise of Gen-Z habits. It's all about finding rare and pre-loved pieces that are authentic, unique, and help develop a personal style that no one else has. The y2k trend, in particular, is all about thrifting exact, original pieces from the 2000s. It's great to see that vintage clothing is officially here to stay!

Bye Bye Skinny Jeans


I've noticed that skinny jeans are no longer as popular among Gen Z. It seems that many people are opting for a more relaxed and comfortable look, with baggy silhouettes becoming the new go-to. It's not surprising, really - when comfort is key, tight denim just doesn't cut it.

Boyfriend Jean

Straight Leg