The Nike x Jacquemus Autumn 2022 Collection Is Here!
The world stops for Jacquemus, as the latest fashion collaboration with Nike officially launches!
After a show in Hawaii with mostly local guests, Simon Porte Jacquemus, and his guests landed in the salt mountains of Camargue park in the South of France for his fall 2022 collection titled ’Le Papier’. The show was packed with international buyers, press, stylists, models, and of course, celebrities. The location appeared in a manner that was truly otherworldly, emulating a moon-like world: clear water, icy salt, lilac sky. These gauzy far-off spaces creating an alternative perspective on reality is what Jacquemus truly carved for his show.
Jacquemus had carved out a runway that wound down a hillside. His models descended from the top of the mount with their trains whipping in the wind. The tulle veils blew in the wind looking like extras in Dune. According to Jacquemus, “(I) started working on the collection with the obsession to restart from nothing, like a white page”. The first things that came from his new perspective for his collection were the ideas of comfort and couture; “every couture” he elaborated.
That white page of brand new fresh ideas filled the runway quickly, displaying 61 looks in total. Shearling coats, puffer vests, and cargo pants that were loosened up for a more serene and spirited shape to help display his new Humana sneaker in collaboration with Nike. For women, his simplest ideas are the best, like a white tulle midis dress with a piece of burlap-covered canvas tied around its front for a pure, maidenly look.
There was truly something for everyone.
It’s been a busy summer for fashion collaborations, and Jacquemus has been no exception. There was no way he was going to be one to miss out. Nike x Jacquemus is a 15-piece collection that mixes elevated silhouettes with athletic and everyday staples in versatile neutral tones.
“We designed women’s athletic wear with sensuous details and neutral colours, along with my own interpretation of the Humara, my favourite Nike shoe,” - Jacquemus
The French brand wanted to make sure that the collection was ”accessible for all bodies, and to be a natural blend of Jacquemus style and Nike performance”. In the words of Jacquemus himself, “I want to be the name of my generation”, and he is surely a contender to be exactly that.
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Edited by Thomas Bracken