Balenciaga X Adidas Collaboration Causes a Surge In Fashion Searches
The designer brand debuted its highly anticipated Adidas collaboration, which resonated heavily with its admirers.
Balenciaga creative director Demna Gvasalia made an impression on fashion spectators on Sunday, taking over the New York Stock Exchange to showcase the design house’s resort 2023 collection. The trading floor served as a runway for models whose identities were obscured by bodysuits. Balenciaga’s inimitable aesthetic vision, colliding with the iconic ardour of the Adidas archive, allowed a subversion and reinterpretation of the signature Three Stripes.
The design house’s collaboration with Adidas had one of the biggest impressions on spectators. According to data from Love the Sales, searches for “tracksuits” increased by 138% following the show. Ahead of the show, we saw a slew of celebrities arriving to witness Balenciaga’s latest collection, including Megan Thee Stallion, Alexa Demie, Kanye West (Ye), Pharell and more. You really had to be there!
Demna’s Adidas tracksuits fused the sports brand’s classic stripe with Balenciaga’s oversize silhouettes and street wear aesthetic. From arched sweatpants to chunky sneakers, it’s a match made in high-street fashion heaven that’s a guaranteed sell out hit.
The first half of the show unveiled a many of beautiful suits and overcoats, dubbed Balenciaga Garde-Robe. Then followed the collaboration between Balenciaga and Adidas. Demna is the man that turned luxury warmups into a Balenciaga and, in turn, made a fashion world staple. Mission Accomplished!
If you want to get your hands on one of the hoodies or socks, run don’t walk to the website before it’s too late. Shop the Balenciaga X Adidas collaboration today!
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Edited by Thomas Bracken.