The History of Saville Row: A Look into the Iconic Street's Influence on Men's Fashion

July 5, 2023 247Trends Team

Savile Row is a street in Mayfair, London, famous for its bespoke tailoring services. The road has a rich history dates back to the 18th century when it was named after Lady Dorothy Savile, the wife of the 3rd Earl of Burlington. Before Savile Row became a centre for bespoke tailoring, it was known for its high-end residential properties and fashionable shops.

The first tailor to set up shop on Savile Row was Henry Poole, who established his business in 1846. Poole's reputation snowballed, and he soon became the tailor of choice for the British aristocracy. Poole's prominence on Savile Row paved the way for other tailors to set up their shops on the street, and soon Savile Row became the epicentre of bespoke tailoring.

The tailors on Savile Row were renowned for their craftsmanship, attention to detail, and ability to create suits that fit like a glove. In the early 20th century, Savile Row Tailors established their reputation worldwide. They became the go-to tailors for royalty, politicians, and Hollywood celebrities.

Savile Row tailors have also played a significant role in developing men's fashion. The famous drape cut, now a hallmark of Savile Row tailoring, was invented by Frederick Scholte in the 1920s. The drape cut was revolutionary at the time because it emphasized a more relaxed, natural silhouette that was more comfortable to wear than the stiff, tight-fitting suits of the past.

Although the street has seen some changes over the years, it remains a symbol of British craftsmanship and sartorial excellence. Today, Savile Row continues to be a hub of bespoke tailoring. The street is home to some of the world's most prestigious tailors, and their services are still in high demand.

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The History of Sloane Street: Exploring the Evolution of a Fashionable London Destination

June 27, 2023 247Trends Team

Sloane Street is one of the most iconic streets in London, known for its luxury shopping and high-end fashion boutiques. But did you know that the history of Sloane Street dates back to the 18th century?

The street was named after Sir Hans Sloane, a renowned physician and naturalist who acquired the land in the early 18th century. At the time, the area was largely rural and consisted of fields and farms. However, Sloane saw the potential of the land and began to develop it into a residential area.

Over the years, Sloane Street became a popular destination for wealthy residents who built grand townhouses and mansions along the street. Many buildings still stand today and are home to designer boutiques and luxury brands.

During the 20th century, Sloane Street continued to evolve and became a hub for high-end fashion and luxury shopping. Today, the street is home to some of the world's most prestigious brands, including Chanel, Gucci, and Prada.

While the street has undergone significant changes, it retains its historic charm and elegance. Visitors to Sloane Street can admire the beautiful Georgian and Victorian architecture while indulging in some of the world's finest shopping experiences.

Overall, the history of Sloane Street is a testament to the enduring appeal of luxury and elegance. From its humble beginnings as rural farmland to its current status as a global fashion destination, Sloane Street has a rich and fascinating history that continues to captivate visitors worldwide.

The Legendary Legacy of Harrods: A Journey Through Time

May 30, 2023 247Trends Team

Harrods is a world-renowned luxury department store located in Knightsbridge, London. Founded in 1834 by Charles Henry Harrod as a small grocery store, the store gradually expanded to become the iconic shopping destination it is today.

In the early days, the store was known for its high-quality groceries and provisions, catering to the area's wealthy residents. In 1849, Harrods moved to a more prominent location at the corner of Knightsbridge and Sloane Street, and the store began to expand its offerings to include clothing, homewares, and other luxury goods.

Over the years, Harrods continued to grow and evolve alongside its customers' changing needs and desires. The store underwent a major renovation in the early 1900s, adding the iconic domed roof and removing the original staircase to create a grand central hall.

During World War II, Harrods was hit by a bomb, but the store quickly recovered and reopened as a symbol of resilience and continuity in the face of adversity.

In the post-war years, Harrods continued to expand with the addition of new departments and the introduction of new products and services. 1985 the Al-Fayed family acquired the store and invested heavily in its refurbishment and modernization.

Today, Harrods is known worldwide for its unparalleled luxury shopping experience, offering everything from designer fashion to gourmet food and fine wines. With its rich history and commitment to excellence, Harrods remains a must-visit destination for anyone seeking the best in luxury retail.