The History of Saville Row: A Look into the Iconic Street's Influence on Men's Fashion

Savile Row is a street in Mayfair, London, famous for its bespoke tailoring services. The road has a rich history dates back to the 18th century when it was named after Lady Dorothy Savile, the wife of the 3rd Earl of Burlington. Before Savile Row became a centre for bespoke tailoring, it was known for its high-end residential properties and fashionable shops.

The first tailor to set up shop on Savile Row was Henry Poole, who established his business in 1846. Poole's reputation snowballed, and he soon became the tailor of choice for the British aristocracy. Poole's prominence on Savile Row paved the way for other tailors to set up their shops on the street, and soon Savile Row became the epicentre of bespoke tailoring.

Image by Henry Poole

The tailors on Savile Row were renowned for their craftsmanship, attention to detail, and ability to create suits that fit like a glove. In the early 20th century, Savile Row Tailors established their reputation worldwide. They became the go-to tailors for royalty, politicians, and Hollywood celebrities.

Savile Row tailors have also played a significant role in developing men's fashion. The famous drape cut, now a hallmark of Savile Row tailoring, was invented by Frederick Scholte in the 1920s. The drape cut was revolutionary at the time because it emphasized a more relaxed, natural silhouette that was more comfortable to wear than the stiff, tight-fitting suits of the past.

Image by Choice.

Although the street has seen some changes over the years, it remains a symbol of British craftsmanship and sartorial excellence. Today, Savile Row continues to be a hub of bespoke tailoring. The street is home to some of the world's most prestigious tailors, and their services are still in high demand.

Image by Dege & Skinner

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