Exploring the Best of Saint-Tropez: A Travel Guide for Wanderlusts

July 5, 2021 Guest User

If you're planning a summer vacation in the Mediterranean, St Tropez is definitely a must-visit destination. This former fisherman's village has transformed into a luxurious seaside resort that attracts celebrities and jet-setters from all around the world. With its lively port full of luxurious yachts, terrace cafes, designer shops, and exclusive nightclubs, St Tropez is all about the glitz and glam. And let's not forget about its crystal clear waters!

But before you head out to this trendy spot, you might be wondering what to wear. Well, fear not! Here at Twenty4SevenTrends, we've put together the ultimate luxury summer travel guide to ensure your St Tropez getaway is perfect. When it comes to fashion, the women of St Tropez dress effortlessly chic with lightweight trendy clothing and major accessories. So, whether you're hitting the beach or attending a fancy soirée, we've got you covered with our recommendations for every occasion. Enjoy your trip!

Look 1 - Dinner

Alessandra Rich Bralette and Shorts, Amina Muaddi Sandals, Bottega Veneta Chain & Hermès Mini Kelly — **Alessandra Rich** Bralette and Shorts, **Amina Muaddi** Sandals, **Bottega Veneta** Chain & **Hermès** Mini Kelly

Look 2 - Exploring

Jacquemus Shirt, Agolde Shorts, Chanel Sandals, Fendi Tote & Linda Farrow Sunglasses — **Jacquemus** Shirt, **Agolde** Shorts, **Chanel** Sandals, **Fendi** Tote & **Linda Farrow** Sunglasses

Look 3 - Poolside

Missoni Bikini, Missoni Turban, Miu Miu Tote & Givenchy Sunglasses — **Missoni** Bikini, **Missoni** Turban, **Miu Miu** Tote & **Givenchy** Sunglasses

Look 4 - The Club

Magda Butrym Dress, Saint Laurent Sandals & Paco Rabanne Bag — **Magda Butrym** Dress, **Saint Laurent** Sandals & **Paco Rabanne** Bag

St Tropez is truly a magical destination that comes alive during the summer months. Watching the luxury yachts pulling into the port is a sight to behold. Make sure to grab a coffee at the iconic Senequier Cafe, which has been frequented by the likes of Bridget Bardot and Kate Moss. Take a leisurely stroll through the charming cobbled streets of the old town, and then indulge in some luxury shopping at one of the over 800 stores available. You'll find everything from the timeless Hermes to the iconic Louis Vuitton.

After a successful shopping spree, it's time to head over to one of St Tropez's exclusive beach clubs for a day of sun, sea, and sand. Whether you're looking for a party atmosphere or a more family-friendly environment, there's a beach club for everyone. And while you're there, don't forget to indulge in a glass of rose!

After a day of fun and adventure, you'll have worked up an appetite. Luckily, the glamorous Riviera has an abundance of dining options, from Michelin star restaurants to authentic Mediterranean cuisine. And why not end the evening with a visit to one of the most exclusive nightclubs, where you might even rub shoulders with some A-list celebrities.

Of course, when it comes to accommodations, the Riviera has some of the finest hotels in the world. Each luxury hotel has its own distinct personality, many with rich history and stunning views. So why not book yourself a 5-star hotel to complement your 5-star trip?

We hope this guide has been helpful in planning your unforgettable trip to St Tropez.

Bon voyage!

Discover the Magic of Dioriviera Pop-up: A Fashion Experience Like No Other!

July 1, 2021 247Trends Team

As soon as you step out of the elevator, you'll feel like you've entered the Dior-amic universe. The entire space has been transformed into what can only be described as a planet Dior. From the walls and ceiling to the indoor and outdoor areas, every detail has been thoughtfully crafted to create an unforgettable experience. Dior has taken the pop-up game to new heights and new destinations, setting a new standard for luxury pop-ups.

Their latest collection, Dioriviera, is all about holiday, beach, and resort wear, and it's perfect for anyone who loves summer fashion. The pop-up bar and restaurant are the perfect complements to the ready-to-wear collection, and everything flows seamlessly from one room to another. The colours of the collection are so vibrant and eye-catching that it's hard to pick a favourite. The restaurant is the focal point of the pop-up, and the food and drinks are tailored to reflect the garments. The 'Toile de Jouy' print is featured throughout the dining area, creating an immersive experience that celebrates Dior's rich culture and history.

The bar is a great spot to enjoy a refreshing cocktail while soaking up the summer vibes. All in all, the Dior pop-up is an experience that no fashion lover should miss.

247Trends Designer Picks: The Ones To Watch

June 8, 2021 247Trends Team

At 247Trends, we always have our eyes on the latest designer collections and collaborations. The exciting world of luxury is more accessible than ever, and were excited to introduce the designers we love. There are so many wonderful collections direct from the runway, and these are the 247Trends picks we've shortlisted this week as the ‘ones to watch’.

Halpern Studio

Unmissable, both literally and figuratively. Halpern Studio takes the phrase ‘one to watch’ a step further by visually captivating audiences. Bright colours, exotic prints and enthralling details have become no less than fine art under the namesake label. Their rising popularity is to be expected given the legendary houses Michael Halpern has worked with, including Oscar de la Renta and Versace. Since the launch of Halpern Studio in 2017, they have ben wowing the fashion world from the catwalk to the member’s clubs. Party wear will never be the same.

Molly Goddard

‘Tis the season to be Molly. Molly Goddard hss slowly but surely been taking over the world of glitx and glam with her combination of eclectic print and tulle extravaganza’s. Images of pastel organza have burst onto the pages of international fashion social media, with the likes of Rosamund Pike and rising star Nicola Coughlan styling their looks to perfection. Never afraid of experimenting with textiles, Goddard has also released a line of cute knitwear and bridalwear. Needless to say, she has cemented her position on the british designers to know and love list.

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Taller Marmo

The embodiment of their name. Translating to words akin to ‘artisan laboratory’ and ‘marble decadence’ Taller Marmo have showcased the best of understated opulence. With the founders having cited the likes of Diana Ross and Elizabeth Tayler as some of their many muses, it’s no wonder Taller Marmo’s aesthetic is filled with the silks and satin of old Hollywood. Their silhouettes also pay homage to Europe to the Middle East. A single item serves all the decadence a dinner party could ever need. As their bio says, Taller Marmo is for the most fabulous people in the world.

Paris Georgia

Paris Georgia’s collections are the nothing if not versatile. The perfect mediator between daytime and evening wear, their looks have an effortlessness that caters to a number of different occasions. This new Zealand based brand have catered to a fluid, contemporary profile in which a simple outfit equates to appropriate looks for the bar or the banquet. Best friends turned business partners Paris Mitchell and Georgia Cherrie have given 90s minimalism the ultimate twist, making them a firm fashion-industry favourite.

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A Return to the Great Outdoors: Fendi Summer Vertigo Collection

June 7, 2021 247Trends Team

I'm really excited about Fendi's new collection! It's not just making an effort, it's going all-out! This collection is perfect for our grand return to the outdoors. We've got bodywarmers, swimwear, board shorts, and more. Everything we need for a summer full of fun in the sun! Fendi's Vertigo collection is the ultimate symbol of the world reopening, and it's the most fashionable one, too. The bright colors and unique patterns outdo all the competition. They're calling it the "fish eye swirl," and it's a playful twist on the classic Fendi monogram. It's fun, flirty, and definitely reminds me of the water. Can't wait to wear it all!

This collection really struck a chord with me. It reminded me of family, not just my own but the concept of family as a whole. It's so many things all at once, and just like a family, it's made up of pieces that you would never imagine would fit together, but they do perfectly. The collection pays homage to everything that's important to Fendi across many different generations. You have the sparkly Baguette, which became famous thanks to 'Sex and the City', along with Peekaboo Minis and the logo-mania-loving 'FF' created by Karl Lagerfeld in 1965. The monogrammed camera that Fendi created in collaboration with Polaroid is also really fitting. Overall, this collection feels like one big family photo album. It's like looking through someone's special memories, which is fitting because Fendi is very much a family business.

The Vertigo collection is truly unique, with additions such as the polaroid camera, the bright yellow tent, and the gigantic Range Rover making it stand out even more. Fendi has outdone themselves once again, showcasing why they are the go-to choice for outfits to wear on any outdoor adventure. The collection is a perfect combination of travel, escapism, joy, and nostalgia all in one place. The display is truly eye-catching, making it easy to spot while browsing through Selfridges. You can find it on the ground floor in the accessory gallery and menswear section. I highly recommend a visit to see it all for yourself. Let's all look forward to making precious memories with these wonderful pieces.

Miu Miu and Levi's Join Forces: A Fashionable Tale of Two Iconic Brands

May 19, 2021 247Trends Team

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Have you seen the latest collection at Selfridges? It's a beautiful collaboration between Miu Miu and Levi's, and it's a perfect blend of glitz and street style. Miu Miu's signature embellishments add a touch of glamour to Levi's classic denim jeans and jackets. What's unique about this collection is that every piece of denim has been upcycled from Levi's archives, dating back at least 30 years. The denim pieces are one-of-a-kind, with no two items being exactly the same. Each piece has its own story to tell, and they're truly collector's items. It's an honor to wear a piece of Levi's history, and this collection is truly a masterpiece.

I'm really excited about the collaboration between Levi's and Miu Miu! It's great to see both brands taking steps towards sustainability, especially through upcycling and repurposing. Levi's has already made a name for themselves in this area, and their work with Selfridges and Christian Louboutin was fantastic. Now, teaming up with Miu Miu, who are known for their glitz and glamour, they're showing that eco-friendly fashion can be diverse and exciting. It's amazing to see two brands with such different aesthetics come together to create something new. I hope that this is just the beginning of many more collaborations like this, as the fashion industry moves towards more sustainable practices.

I recently discovered the Miu Miu X Levis’ collection, which is in line with the zero waste manifesto. Apparently, this collection is incredibly limited, with only 1000 Miu Miu X Levi items available worldwide. Selfridges London has only 250-300 of those items. I was excited to learn that Selfridges is the first location where this collection is being showcased. My favourite item from the collection is the lace and diamond denim jacket. It was amazing when I tried it on with my jeans and frilled blouse. The quality of the denim made it feel heavier than expected, but it was worth it because it is simply amazing. The pieces are quite casual, yet sparkly, making them perfect for events like dinners and parties. They can complement any outfit. I love items that can be easily thrown on and still make you look fabulous. This collection is the perfect styling hack, achieving maximum results with minimal effort.

Experience the Ultimate Beach Glam with Dior x Kenny Scharfe Pre-Fall 2021 Capsule Collection

May 17, 2021 247Trends Team

I'm excited to share with you about the latest collaboration between Dior and Kenny Scharfe! The Selfridges corner store has been transformed into a psychedelic night sky, offering the perfect backdrop for the latest Dior pop up. The space is simple, allowing the clothing to shine and speak for itself - and speak loudly it does! The theme for this collection is nothing if not loud, with the main fixture being the Jojo symbol, a trademark of Kenny Scharfe's art. It's unusual to see such a bold take on Dior's aesthetic, but it's impossible not to love it. The Jojo symbol is embellished on T-shirts, jackets, and sneakers, while humongous swirly Jojo blobs adorn the ceiling and rails of clothing. I was told that the brightly colored, almost fluorescent pieces of the collection are a reminder of the importance of fun and laughter in society - not taking oneself too seriously. It's refreshing to see a world-renowned fashion house like Dior embrace such a playful concept, and shoppers can too.

I had a blast trying on a jacket from the Dior X KennyScharfe collection. The Zip Up Jacket with print was so big, but I could see myself taking it out and about and making it look great. The color palette is neutral enough to make the outfits perfect for everyday wear, while the print design is unique enough to shake up your wardrobe. Dior is always in tune with the needs of their customers. The clothes are their classics, like the trainers and saddle bag, which always come in handy, but they also provide the fun that we all need post-lockdown. This collection is just fun on its own. The monogram cylinder bag (with little Jojo decorations) and the monogram rainbow jumper are pieces that promise to bring endless joy. The first fictional characters that came to mind when I thought about styling these Dior outfits were Will Smith from 'Fresh Prince of Bel Air', who always rocked a bold print, and Murray from 'Clueless'. But really, this collection is for everyone.

From suit jackets to saddle bags, there is a style for everyone. Even though it is marketed as menswear, it is truly unisex and universal. Kenny Scharfe has a knack for injecting modern perception into age-old traditions. His work has been featured in 1980s New York shows, and he has even met with Kim Jones, the director of Dior menswear. Scharfe is introducing established fashion houses (and his esteemed artwork) to new audiences. Here's to hoping that the good times, and the Jojo's, never stop rolling on.

Burberry's Olympia Collection: Channel Your Inner Goddess on Mount Olympus

May 11, 2021 247Trends Team

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I recently had the pleasure of viewing Burberry's Olympia collection, which perfectly embodies the theme of reflecting on the past while planning for the future. The bags in the collection manage to seamlessly blend ancient history with modern innovation, resulting in a truly stunning display. The design of the bags is clearly inspired by Ancient Greece, and the pop-up display at Harrods transports shoppers to what feels like a celestial domain. Throughout the display, there are several foam statues of the goddess Elpis, further adding to the other-worldly tone of the collection. It's clear that Burberry's COO, Riccardo Tisci, was passionate about sharing the exquisite history of the bag's creation, which is evident in every aspect of the design. Overall, this collection truly looks like a gift from the gods themselves.

I recently had the pleasure of visiting the London pop up and I must say, the arrangement was excellent. I had the privilege of being personally escorted by a Burberry sales assistant who gave me thorough and detailed information about the collection of new accessories. The collection features three different sizes, the Medium, the Small, and the Mini. The Small and ‘TB’ Olympia’s caught my eye first, and they are available in sand and sea blue colours. I also noticed that the Small and Mini bags come in limited edition embossed leather. The structure of the Olympia bag is elegant, graceful, mysterious and strong, all words that can be used to describe the collection’s inspiration: Goddess Elpis and the female form. I was impressed by the structural details of the bags and the colour range, which was created to emphasise fantasy. The sand and marine blue shades transport shoppers to exotic beaches, and the bags themselves give wearers feelings of escapism and power as they are carried alongside us throughout daily life. Every Olympia bag speaks volumes without making a sound - graceful and subtle, but mighty.

One feature that stood out to me was the use of AR. I was able to scan the pop-up’s QR code and see Elpis virtually alongside the bags, which made the luxury experience even more unique. Burberry’s Olympia bags are a reminder of the resilience of humanity, which has been more than proven over the past year. We are all mortal, but these bags make us feel a little magnificent (if I do say so myself).

Experience the Vibrant Colors of the Gucci GG Multicolour Spring/Summer 2021 Collection

April 27, 2021 247Trends Team

Wow, have you seen Gucci's Spring Summer collection yet? It's absolutely amazing! The colours are so vibrant and really pop. I was worried that the pictures online wouldn't do it justice, but I recently saw it on display at Selfridges and it was like walking through a rainbow. The primary colours are so eye-catching and demand attention. The GG Multicolour collection is a fresh and fantastic take on classic spring and summer styles, perfectly embodying Gucci's signature look. And what's great is that many of the pieces are timeless Gucci icons, like the Marmont bag, Tennis sneaker, and Princetown slipper, but with a new canvas to bring the Gucci Motif to life. Overall, I think this collection is a must-see for anyone looking to add some boldness and excitement to their wardrobe this season.

I recently came across the Gucci collection, and I must say, I was impressed. The items are so versatile that they can be worn together or separately, yet they remain iconic. Gucci has really shown how they can adapt to a new world and set a trend at the same time. With the events of the previous year, there has been an increased popularity of fun emblematic streetwear and partywear, and Gucci has not only participated in this but outdone the competition. Classic t-shirts and sweaters will never be the same again. Personally, I love the Multicolour Pink Canvas Jacket or the Wool Cotton Sweater. I can easily wear them with sparkly tights and heels for a dinner party or evening out. The in-house experience of trying on the clothes was lovely. The items are easy to wear and style, simple to dress down or dress up. They are unisex and neutral, composed of both indoor and outdoor wear, sporty and smart. I am looking forward to seeing how others style the Silk Twill Shorts at the tennis court or gym.

I absolutely love this collection! It's such a great mix of playful and luxurious, and the contrast between the two is really what makes it stand out. Even though there are some really bold colors and designs, they still manage to be staple pieces that would fit perfectly in any capsule wardrobe. I especially appreciate how the stylists paired some of the brighter selections with a pair of jeans to show how relatable they can be. I'm sold on these pieces and can't wait to rock them this season. It's safe to say that we've struck gold with this collection!